How to increase MRR for your business in 3 simple steps

published on 11 July 2023

Step 1: Analyze your current MRR

Calculate your current MRR

Calculating your current MRR is the first step towards increasing it. MRR is the monthly recurring revenue generated by your business from its customers. To calculate your MRR, you need to add up the monthly revenue generated by all your customers who are on a subscription plan. This includes the revenue generated by new customers as well as the recurring revenue generated by existing customers. Once you have calculated your current MRR, you can use it as a benchmark to track your progress and identify areas where you can improve.

Identify areas for improvement

Identifying areas for improvement is crucial to increasing your monthly recurring revenue (MRR). Start by analyzing your current revenue streams and identifying any gaps or areas where you could be generating more income. Look at your pricing strategy and consider whether you could be charging more for your products or services. Additionally, evaluate your customer retention rates and identify any patterns or trends in customer churn. By identifying areas for improvement, you can develop a targeted plan to increase your MRR and grow your business.

Set realistic goals

Setting realistic goals is crucial when it comes to increasing your monthly recurring revenue (MRR). It's important to have a clear understanding of where your business currently stands and where you want it to be in the future. Start by analyzing your current MRR and identifying areas where you can improve. Then, set achievable goals that align with your business objectives. Remember to be specific and measurable in your goal-setting process. By setting realistic goals, you'll be able to track your progress and make necessary adjustments along the way to ensure you're on the right path to increasing your MRR.

Step 2: Implement strategies to increase MRR

Upsell existing customers

Upselling existing customers is a great way to increase your monthly recurring revenue. By offering additional products or services to your current customers, you can increase their lifetime value and boost your revenue. To upsell effectively, you need to understand your customers' needs and preferences. Use data and analytics to identify the products or services that are most likely to appeal to your existing customers. Then, create targeted offers and promotions that highlight the benefits of these products or services. By providing value and personalized recommendations, you can encourage your customers to upgrade their subscriptions and increase your MRR.

Offer annual or longer-term subscriptions

Offering annual or longer-term subscriptions is a great way to increase your monthly recurring revenue (MRR). By providing customers with the option to pay for a longer period upfront, you can secure a more predictable revenue stream and reduce churn rates. Additionally, offering discounts or other incentives for annual subscriptions can encourage customers to commit to a longer-term relationship with your business. It's important to ensure that your pricing strategy for annual subscriptions is competitive and offers real value to your customers. By implementing this simple step, you can see a significant boost in your MRR and overall business success.

Introduce new pricing tiers

Introducing new pricing tiers is a great way to increase your MRR. By offering different levels of service or product at varying price points, you can appeal to a wider range of customers. This allows you to capture more revenue from existing customers who may be willing to pay for additional features or services, as well as attract new customers who may have been hesitant to purchase at your previous price point. When introducing new pricing tiers, it's important to ensure that each tier offers a clear value proposition and that the pricing is competitive with similar offerings in the market. Additionally, consider offering discounts or promotions to incentivize customers to upgrade to higher tiers.

Provide add-on services or products

One effective way to increase your monthly recurring revenue (MRR) is by providing add-on services or products to your existing customers. These can be complementary services or products that enhance the value of your core offering. For example, if you offer a software product, you could offer training or consulting services to help customers get the most out of it. Alternatively, you could offer premium features or add-ons that customers can purchase to enhance their experience. By providing these additional offerings, you not only increase your MRR but also deepen your relationship with your customers and increase their loyalty to your brand.

Step 3: Monitor and adjust your MRR strategy

Track progress towards your goals

Tracking progress towards your goals is crucial to ensure that you are on the right track towards increasing your MRR. It helps you identify what's working and what's not, so you can make necessary adjustments to your strategy. One way to track progress is to set specific, measurable, achievable, relevant, and time-bound (SMART) goals. This will allow you to measure your progress accurately and make data-driven decisions. Additionally, you can use tools like Google Analytics, Mixpanel, or Kissmetrics to track your website's performance and user behavior. By regularly monitoring your progress, you can stay focused on your goals and make informed decisions to increase your MRR.

Analyze customer feedback

Analyzing customer feedback is crucial for any business looking to increase its monthly recurring revenue (MRR). By understanding what your customers like and dislike about your product or service, you can make informed decisions on how to improve and tailor your offerings to better meet their needs. This can lead to increased customer satisfaction and loyalty, ultimately resulting in higher MRR. There are various ways to gather customer feedback, such as surveys, reviews, and social media monitoring. It's important to regularly review and analyze this feedback to identify trends and areas for improvement. By doing so, you can make data-driven decisions that will help drive growth and success for your business.

Make adjustments as needed

Once you have implemented the first two steps to increase your MRR, it's important to monitor your progress and make adjustments as needed. This means regularly reviewing your metrics and analyzing what's working and what's not. If you notice that certain strategies are not producing the desired results, don't be afraid to pivot and try something new. Additionally, keep an eye on market trends and changes in customer behavior, as this can also impact your MRR. By staying flexible and adaptable, you can continue to optimize your MRR and drive sustainable growth for your business.

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